Human and Machine is a non-conformist, strategy consultancy pioneering a new type of practice.

Our purpose is leadership and high-performing teams.

How we help:

Human and Machine focuses on making growth actually happen by supporting founders and teams with mindsets, skillsets and toolsets to make better decisions.

Founder & leadership coaching

Customer & innovation models

Execution & upscale models

Book the intake session

Grow your business faster, by creating a culture of performance, learning and exploration.

We promise strategy without PowerPoint.

The problem with the modern manifestation of strategy is that it is the same analytical exercise where lots and lots of stuff is analysed and put together into a PowerPoint that rarely gets executed.

Human and Machine brings new ways to think by designing strategies that are a creative act for everyone involved in the business. Our strategy is challenging and fun, push people logic and intuition and unlock surprising results.

Human-centred and business focus

Combines analytical rigour and creativity

Social-act and inclusive

Outcome-based and tangible

Strategy is alive and belongs to everyone.

Leadership in action:




Models for Innovation, product development and go-to-market backed by cognitive science and developed with accelerators and startups.

Reviews and word of mouth:

"Human and Machine excels in improving cross-functional product teams performances. Together, we reconnected our culture with our process and roadmap."

Tom, Founder & CEO

"Human and Machine is so impactful because they genuinely take the time to deeply understand the companies with which they work. This is rare. As a result, the work they produced immediately resonated with the business and presented a fresh perspective."

James, Founder & CEO

"If you're looking for someone to articulate your vision from that dark corner of your mind, look no further. Human and Machine will help you establish the metrics that are critical for every growing company."

Riccarda, Founder & CEO

"With Human and Machine's help, we were able to take our experience, ideas and learnings and distil them down into a set of actions."

Robert, Co-Founder & CEO

Phases of the journey together:

Identify opportunities

Articulate choices

Measure results

Increase the likelihood to win now and into the future with a new set of choice to face uncertainty.

Drop us a line at

The human network:

Dario D'Aprile- Owner

Dario believes the ingredient for a great business is the product-centric mindset.

Prior to consulting, Dario spent over 12 years of his career building digital propositions, product teams and practices inside startups and corporations including National Geographic and Adobe.

Dario has a proven track record with three startup exits, worldwide distribution and exponential growth of over a billion users.

He is a TEDx speaker, mentor for UK and EU accelerators and received over 20 international awards.


Jon Webb
- Technology Advisor

Gianandrea Minneci
- AI Advisor

Valeria Leonardi
- Operation Advisor

Michele Gasparoli
- Design Advisor

© 2021 Human and Machine LTD. All rights reserved.

Handcrafted in London by the Human and Machine team